Social Media Marketing strategy: Factors to consider in 2021

social media advertising

Social media marketing strategy will play a crucial role in the success of your business now and in coming years. With the advent of the internet, it has become easier than ever to drive traffic to your website. With the invention of social media sites like Facebook, Twitter, and LinkedIn one can now reach a large audience with just a few clicks of a mouse.

Social media marketing is a form of internet marketing which involves promoting a product or service through social media websites such as Facebook, Instagram, YouTube, and Twitter. It has been around since the 1990s and has been increasing in popularity ever since.

Social media has become a major part of business marketing and that is because social media is an effective way for businesses to connect with their customers and brand advocates. Businesses also use social media to advertise and promote their products.

There are many social media platforms, but which one should you choose?

Some of the most popular types of social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Snapchat and Instagram.

Every platform has its own target market and the type of content that is best suited for it. For example, LinkedIn would be best suited for companies looking to hire or promote job openings. Whereas Twitter would be better suited for companies looking to generate leads through customer education or targeting specific groups such as professionals in a certain industry or geographic area.

The selection should be based on a proper market research on where your target customers spend their time the most. Once that is identified, get in front of them and sell your product or service.

A particular social media platform chosen by one company will not be suitable for another company. Here is the importance of competitor analysis in your same niche and identify which platform is used by them to drive more traffic. This could be a starting point for you to determine which social media platform you can focus more.

Influence of social media in business

social media marketing strategy

Social media has become the dominant form of communication in the world today. It is no longer just a platform for people to express themselves; it is an integral part of business. A company’s social media presence, or lack thereof, can make or break its success.

Major factors to consider for social media marketing

The rapid growth of social media has created a new marketing landscape for brands to take advantage of. New tools and techniques are constantly being developed to help businesses build their social presence, increase engagement, and drive traffic. With so many factors to take into account, it has become essential for marketers to understand the basics of social media marketing strategy.

Majority of the business owners do not understand what type of content should be posted in social media and at what percentage and frequency. Over promotion of your products or services can give negative result. Thus, their social media marketing strategy can fail to a greater extend.

For example, in the case of Facebook, as per best practices suggested by Facebook itself, 70% of your postings in Facebook should be your brand awareness or recognition contents. 20% can be shared content from other websites or sources in your business category. Only remaining 10% should be your product or service promotional content.

Hence a proper understanding of best practice for social media marketing strategy to be followed in Facebook can give a boost in more engagement from your target audience.

Normally what happens is, business owners promote their product or services that most in social media and that can create boredom in the mind of readers. Since the user’s experience is the key in success for any business, same is applicable to your social media accounts as well.

While the content is important, the artwork associated with your social media posts also require more attention. The dimension, quality and relevance also will be taken into consideration for your social media ranking.


Social media marketing is one of the best way to increase user engagement and convert those engagements into sales. If used with perfection, you will not have to look for any other platform for better digital marketing.

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